Cairo, 7 April 2026 — “ASK Maryam”, the AI smart avatar implemented by AMGroup at Cairo International Airport, has won the ACI Africa 2026 innovation award, placing the airport at the forefront of African innovation in passenger services.
What ASK Maryam does
Deployed in 2025, ASK Maryam is designed to handle frequently asked questions and streamline the flight booking system. Passengers get instant, accurate information about:
- Real-time flight arrivals and departures
- Airport navigation, terminal maps and facility locations
- Dining, shopping and amenities
- Security guidelines and travel requirements
- Flight booking through a streamlined reservation flow
Impact
The solution reduces congestion at information desks and improves overall traveler satisfaction, with an 80% reduction in wait times and 24/7 availability.
Part of a growing family of avatars
ASK Maryam joins “Salma” for Orange Egypt, “ASK Nehal” for Bibliotheca Alexandrina, “Noor” for Ain Shams University’s STEP UP initiative and the AI registration officer at Al-Azhar University — all built on AMGroup’s conversational-AI platform with Arabic and English natural-language support.
