
Ain Shams University hosted a national conference on universities and institutional strategic partnerships for developing human capital in Egypt, marking the launch of the STEP UP initiative.
AMGroup’s role
- Development of “Noor”, the official interactive Arabic AI avatar of STEP UP — guiding students through complementary tracks, micro-credentials and career pathways.
- Participation as an industrial partner delivering practical training programs.
- Dr. Ahmed Abdel Ghaffar, Deputy Chairman of AMG International Group, joined the panel sessions and received the university’s appreciation award on behalf of the group.


