
One26 — Your Gateway for the Future gathered hospitality leaders and technology providers in Hurghada. As Orange Egypt’s AI partner behind the “Salma” smart avatar, AMGroup presented how conversational AI improves guest experience: 24/7 multilingual support, instant answers and seamless CRM integration.
Topics covered
- AI avatars for front-desk and concierge services
- Personalized guest journeys powered by analytics
- Automation of repetitive service requests with RPA


